What do you mean exactly? I’m not sure I agree with all of Seth Godin’s examples, particularly his comments about standards, but this shows just how much of a buzz-word “Open” has become. Once you’ve got your terminology sorted, head over here for a cultural band-wagon to jump on. Personally, I’d rather see Open Source adoption in terms of people seeing the light rather than simply admitting defeat, but it does mean there’s hope in the long run…