The question has become one about the value of OSGeo as a brand- well personally I think the marketing aspects are really important. I’ve stood up and talked about open source GIS an awful lot recently, to a diverse range of people, trying to persuade them that it’s a viable choice for their business. Having OSGeo as an over-reaching network is really important, because it negates the common queries about where to go for support and how to tell if a project is sustainable. It’s a way of getting people to buy into the whole open source GIS concept and community, rather than using a particular programme that just happens to be free to download.
I do think that case studies and project support are incredibly valuable too, don’t get me wrong, but if we think OSGeo has a role in gaining new users for open source GIS, particularly in the business sector, then we need the brand and marketing too.